This was expected.
http://www.suntimes.com/news/cityhall/2107...gn17web.article
<!--quoteo-->QUOTE <!--quotec-->The Cubs filed a permit application this week for a "projecting, illuminated" billboard rising high above the left-field bleachers that has the potential to rake in big bucks from advertisers at the expense of offending purists.
But, there's a problem. The 75 foot high, 360 square foot billboard has raised the eyebrows of local Ald. Tom Tunney (44th). And it may not pass muster with the Commission on Historical Landmarks, which must decide whether new signage conforms with Wrigley's landmark designation.
"There's been signage allowed in the ballpark under the landmark ordinance. But, this is a different level of advertising that's a lot less discrete. It's actually coming out of the left-center bleachers," Tunney said.
"I'm not sure how well received it's gonna be. The fact that it's a free-standing sign is challenging. And I'm concerned if you put up one, you might put up more."
Tunney noted that the 2004 ordinance that authorized a bleacher expansion and landmarked "historic elements" of Wrigley took pains to "integrate the field into the neighborhood and make it part of the vista."
"We were very concerned about the way the bleachers didn't block the view of the neighborhood. This [new billboard] is in the way," he said.
Peter Strazzabosco, a spokesman for the city's Department of Zoning and Land-Use Planning, said the permit application was filed Monday after the Cubs discussed "several hypothetical scenarios" with Landmarks Preservation staffers.
"Staff did indicate in general that it would be concerned with the visual impact of any proposed signage on the historic character of the ballpark -- both its exterior and interior. But, no determinations have been made. It's under review," he said.
Jim Peters, president of Landmarks Illinois, added, "There's a way that some signage can go in there [tastefully]. But, it's all a question of design, height, scale and placement."<!--QuoteEnd--><!--QuoteEEnd-->