New Advertising at Wrigley

[jstraw]

<!--quoteo(post=83185:date=Mar 18 2010, 09:49 AM:name=rok)-->QUOTE (rok @ Mar 18 2010, 09:49 AM) <{POST_SNAPBACK}><!--quotec--><!--quoteo(post=83181:date=Mar 18 2010, 09:41 AM:name=jstraw)--><div class='quotetop'>QUOTE (jstraw @ Mar 18 2010, 09:41 AM) <{POST_SNAPBACK}><!--quotec-->My problem with this is that it's not a jumbotron and it sounds like a long-term agreement. I'd prefer Toyota be the primary, anchor sponsor <i>OF</i> a jumbotron. This could lock that out for years...a big-ass logo is not preferable to something with a functional purpose, in my view.<!--QuoteEnd--><!--QuoteEEnd-->
Well, what is to say that the agreement could't be expanded at some point to install a screen on that very spot? No reason why they can't renegotiate down the road when the landmark committee douchebags give the ok.
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I hope that's exactly the case. In fact, I'd be fucking delighted if the understanding with Toyota was 'Hey, we're going to do everything we can to buy the Horseshoe building, knock it down, build (whatever...more club offices...I don't care) and put a jumbotron on top of it. And when we do, you have sponsorship of that and we'll take the left field logo down.'