03-18-2010, 12:23 AM
<!--quoteo(post=83158:date=Mar 17 2010, 11:16 PM:name=rok)-->QUOTE (rok @ Mar 17 2010, 11:16 PM) <{POST_SNAPBACK}><!--quotec-->Well, now more info is coming out. Toyota wants to sponsor the area above Left Field Bleachers. Deal could be announced tomorrow.
http://mlb.mlb.com/news/article.jsp?ymd=20...rtnerId=rss_chc
<!--quoteo--><div class='quotetop'>QUOTE <!--quotec-->MESA, Ariz. -- The Cubs are close to finalizing an agreement with Toyota in which the logo for the Japanese carmaker would be erected behind the left-field bleachers at Wrigley Field.
The multi-year deal could be completed by Thursday, according to Wally Hayward, the Cubs' chief sales and marketing officer.
Hayward said Wednesday the emphasis was on finding an ad that blended with the aesthetic of Wrigley.
"This was more about putting a corporate sponsor inside the ballpark for us to generate revenue for the team and the facility and do it tastefully," Hayward said. "Putting up a big standard board that you would see at other ballparks or on the Kennedy [Expressway] would not be right. I'm a Cubs fan and I want to preserve the historic nature of our ballpark -- but we still have to generate revenue. We felt this was the best way to incorporate a brand into the facility."
The proposed sign would be backlit and show Toyota's red logo above the carmaker's name. Because Wrigley Field has landmark status, the 360-square foot sign, which will rise 38 feet above the bleachers, would need the approval of the city of Chicago.
<b>"Home runs can go through the Toyota 'O,'" Hayward said.</b>
The left-center field area is the only place in the bleachers that the Cubs can add a billboard without blocking the view from the rooftops. The team has a long-term revenue sharing agreement with the rooftop owners.
The proposed Toyota sign, however, will partially block an ad on the building of a roof across Waveland Avenue, which is visible to fans and during television broadcasts. The Cubs do not receive any revenue from that ad.<!--QuoteEnd--><!--QuoteEEnd-->
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WTF
http://mlb.mlb.com/news/article.jsp?ymd=20...rtnerId=rss_chc
<!--quoteo--><div class='quotetop'>QUOTE <!--quotec-->MESA, Ariz. -- The Cubs are close to finalizing an agreement with Toyota in which the logo for the Japanese carmaker would be erected behind the left-field bleachers at Wrigley Field.
The multi-year deal could be completed by Thursday, according to Wally Hayward, the Cubs' chief sales and marketing officer.
Hayward said Wednesday the emphasis was on finding an ad that blended with the aesthetic of Wrigley.
"This was more about putting a corporate sponsor inside the ballpark for us to generate revenue for the team and the facility and do it tastefully," Hayward said. "Putting up a big standard board that you would see at other ballparks or on the Kennedy [Expressway] would not be right. I'm a Cubs fan and I want to preserve the historic nature of our ballpark -- but we still have to generate revenue. We felt this was the best way to incorporate a brand into the facility."
The proposed sign would be backlit and show Toyota's red logo above the carmaker's name. Because Wrigley Field has landmark status, the 360-square foot sign, which will rise 38 feet above the bleachers, would need the approval of the city of Chicago.
<b>"Home runs can go through the Toyota 'O,'" Hayward said.</b>
The left-center field area is the only place in the bleachers that the Cubs can add a billboard without blocking the view from the rooftops. The team has a long-term revenue sharing agreement with the rooftop owners.
The proposed Toyota sign, however, will partially block an ad on the building of a roof across Waveland Avenue, which is visible to fans and during television broadcasts. The Cubs do not receive any revenue from that ad.<!--QuoteEnd--><!--QuoteEEnd-->
<!--QuoteEnd--></div><!--QuoteEEnd-->
WTF