11-24-2009, 05:43 AM
<!--QuoteBegin-"Ben Maller"+-->QUOTE ("Ben Maller")<!--QuoteEBegin-->Cubs hire Olympic executive as director of marketing
Sports marketing and sponsorship guru Wally Hayward's schedule was more or less booked for the next 6 1/2 years until the International Olympic Committee decided Chicago wasn't its kind of town for the 2016 Games. "Maybe the only good thing about not getting the Olympics was Wally was available," said Chicago Cubs President Crane Kenney, whose hiring of Hayward as the team's executive vice president and chief sales and marketing officer is expected to be announced Monday. The appointment of Hayward, who founded and was chairman and chief executive of the Relay Worldwide agency before serving as a senior adviser to the Chicago 2016 effort, is the franchise's first big move since the Ricketts family completed last month's $845 million acquisition of the team from Chicago Tribune parent Tribune Co. -- Chicago Tribune<!--QuoteEnd--><!--QuoteEEnd-->
http://www.chicagotribune.com/business/col...,6824010.column
Sports marketing and sponsorship guru Wally Hayward's schedule was more or less booked for the next 6 1/2 years until the International Olympic Committee decided Chicago wasn't its kind of town for the 2016 Games. "Maybe the only good thing about not getting the Olympics was Wally was available," said Chicago Cubs President Crane Kenney, whose hiring of Hayward as the team's executive vice president and chief sales and marketing officer is expected to be announced Monday. The appointment of Hayward, who founded and was chairman and chief executive of the Relay Worldwide agency before serving as a senior adviser to the Chicago 2016 effort, is the franchise's first big move since the Ricketts family completed last month's $845 million acquisition of the team from Chicago Tribune parent Tribune Co. -- Chicago Tribune<!--QuoteEnd--><!--QuoteEEnd-->
http://www.chicagotribune.com/business/col...,6824010.column