Video Games.

[Kid]

I seem to recall the issue was that The Show really took off as a series shortly after 2K got the exclusive third-party deal.  So, 2K paid MLB for exclusivity to keep EA from being able to continue the Triple Play series, but then after paying that price, they were outsold on one of the 2 consoles they had paid for.  After that, 2K didn't want to pay enough to develop the games because they overpaid for the license, and so quality deteriorated.