WGN No More?

[MrSheps]

I think the bidders will factor poor ratings into their bids because that's part of good negotiating. I think the club will point to the direction the team is headed, the traditional history of support for the team, especially when it's competitive, the uptick in season tickets, the interest advertisers have presumably shown in new in-park advertising opportunities, etc. in their expectations for what the tv rights are worth because that too is a part of good negotiating. They'll argue their case and suggest this is a train these bidders don't want to miss.

 

The real value lies between what the bidders wish they could get away with paying and what the team would like to be paid. I'd imagine that on both sides of the table what the parties think the rights are actually worth isn't that far apart.

Totally agree.  But keep in mind, the direction the team is headed is not clear in the ratings.  Our ratings are decreasing, not increasing.  Add sales are decreasing, not increasing.  We finished last again.  We're in one frame of mind based on our belief in the teams' potential that may not be aligned with marketplace's belief in our potential in the immediate, that's the concern.    

 

Guys coming up that demand fan interest, new manager, stadium reno underway, likely free agent signings should all help though.