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+--- Thread: Obama-themed White Sox hats? (/thread-7882.html)
Obama-themed White Sox hats? - Butcher - 01-27-2009
The Chicago White Sox are aiming to release a President Barack Obama-themed version of their cap in time for the start of spring training.
The club has developed two prototype designs of its club hat with Obama marks on the side and back. The hats have been approved by MLB Properties, and the White Sox now are awaiting a formal blessing from the Obama administration before league licensee New Era goes into production. Both designs will be made if accepted by Obama.
The White Sox enjoy a special relationship with the newly inaugurated president due to his roots in south Chicago. Should the hat happen as intended, proceeds from its sale would be donated to charities, likely ones that provide services near U.S. Cellular Field.
The team needs approval from the president before it can start selling the caps.
Retail distribution would likely be tied, at least at the outset, to official league and club channels, such as the team’s stadium store and MLB.com’s online shop, but a wider release could occur should demand warrant it.
“We know exactly what we want to do with this [hat]. It’s just a matter now of getting sign-off from Obama’s camp, going through the proper channels and moving forward,” said Brooks Boyer, White Sox vice president and chief marketing officer.
“We’re very excited. This is somebody who’s obviously a White Sox fan, but more importantly, really embraces and embodies the attributes of our brand: the notions of pride, passion and tradition we rally around. He’s made it hip to be a White Sox fan,” Boyer said.
Sales of all White Sox hats have surged 25 percent since Obama’s election in early November compared with the same period a year ago. Obama himself is not part of that increase, as club officials have tried unsuccessfully to give him a fresh replacement for an older, tattered White Sox cap he owns.
The club is devising other marketing and merchandising opportunities around its most powerful fan and have developed an area within the team’s official Web site devoted to Obama.
Sports Business Journal
Obama-themed White Sox hats? - PcB - 01-27-2009
GObama?
Obama-themed White Sox hats? - vegascub - 01-27-2009
The Rod Cubs hats are coming. You just wait.
Obama-themed White Sox hats? - veryzer - 01-27-2009
as if white sox fans couldn't be any more intolerable, their one celebrity fan just has to be the president. unfuckingreal.
Obama-themed White Sox hats? - rok - 01-27-2009
Correct me if I'm wrong, but Obama doesn't have any "roots in south Chicago" as stated. He adopted the team out of convenience and because of his wife.
Also, increased hat sales <> increase in Sox fans.
Obama-themed White Sox hats? - Bart - 01-27-2009
Ugggh! Sickening
Obama-themed White Sox hats? - veryzer - 01-27-2009
<!--quoteo(post=14013:date=Jan 27 2009, 02:11 PM:name=Bart)-->QUOTE (Bart @ Jan 27 2009, 02:11 PM) <{POST_SNAPBACK}><!--quotec-->Ugggh! Sickening<!--QuoteEnd--><!--QuoteEEnd-->
indeed bart. indeed.
Obama-themed White Sox hats? - Googly - 01-27-2009
Meh, any other team would do the same... but yeah, I'm guessing that will be kind of puke-making for the Chi troops.
Obama-themed White Sox hats? - cigar - 01-27-2009
I heard on MLB Homeplate the other day that MLB merchandise sales are down for every team except for.......the White Sox.
Obama-themed White Sox hats? - wcplummer - 01-27-2009
They are still the sux and it doesn't matter who is a fan they will always be looked upon as inferior to the Cubs.
Obama-themed White Sox hats? - Bart - 01-27-2009
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Obama-themed White Sox hats? - Runnys - 01-27-2009
For all the complaining about how the White Sox have an inferiority complex to the Cubs...we sure do talk about THEM alot.
Obama-themed White Sox hats? - Kid - 01-28-2009
<!--quoteo(post=14086:date=Jan 27 2009, 10:21 PM:name=Runnys)-->QUOTE (Runnys @ Jan 27 2009, 10:21 PM) <{POST_SNAPBACK}><!--quotec-->For all the complaining about how the White Sox have an inferiority complex to the Cubs...we sure do talk about THEM alot.<!--QuoteEnd--><!--QuoteEEnd-->
Plus we deserve their fans' slings and arrows, right?
Obama-themed White Sox hats? - rok - 01-28-2009
It's kinda hard to avoid the subject when the President is one of them, and stories are published about it.
Obama-themed White Sox hats? - Runnys - 01-28-2009
<!--quoteo(post=14109:date=Jan 28 2009, 12:19 AM:name=rok)-->QUOTE (rok @ Jan 28 2009, 12:19 AM) <{POST_SNAPBACK}><!--quotec-->It's kinda hard to avoid the subject when the President is one of them, and stories are published about it.<!--QuoteEnd--><!--QuoteEEnd-->
I guess I just don't understand why it is such a big deal that he is a Sox fan and that the Sox are taking advantage of it. It has no bearing whatsoever on the Cubs franchise and their play on the field.
To each his own though.